London Underground brand activations: Difference between revisions

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Since the mid-2010s, the '''[[London Underground]]''' has played host a number of [[brand activations]] - take-overs of Tube stations for marketing purposes, with stations renamed or the [[roundel]] manipulated to fit the brief.
The '''[[London Underground]]''' has played host a number of ''brand activations'' - take-overs of Tube stations for marketing purposes, with stations renamed or the [[roundel]] manipulated to fit the brief.
 
==1932==
===Arsenal===
Takeover of [[Gillespie Road]] for nearby Arsenal football club. 31 October–present. All station signage, bar tiled frieze on both platforms.<ref>http://www.thearsenalhistory.com/?p=12035</ref>


==2015==
==2015==
Line 31: Line 35:
==2023==
==2023==
===Burberry Street===
===Burberry Street===
Takeover of [[Bond Street]] station by Burberry for London Fashion Week. London Underground and [[Elizabeth line]] station. Station roundels (recoloured), exterior signage, platform friezes and line diagrams.<ref>https://www.cityam.com/transport-for-london-renames-bond-street-burberry-street-and-the-internet-is-not-impressed/</ref>
Takeover of [[Bond Street]] station by Burberry for London Fashion Week. London Underground and [[Elizabeth line]] station. Station roundels (recoloured), exterior signage, platform friezes and line diagrams. 15-19 September<ref>https://www.cityam.com/transport-for-london-renames-bond-street-burberry-street-and-the-internet-is-not-impressed/</ref>
 
==2024==
===Fold Street===
Takeover of [[Old Street]] station by Samsung to promote the new Galaxy Z Fold6 phone. At least some roundels and Northern line platform friezes renamed to "Fold Street". 24-28 July.<ref>https://x.com/kientan74/status/1816073140025352401</ref><ref>https://news.samsung.com/uk/folded-london-bus-stops-the-traffic</ref><ref>https://www.campaignlive.co.uk/article/samsung-renames-old-street-station-fold-street-foldable-phones-drive/1881967</ref>


==References==
==References==
<references />
<references />

Latest revision as of 14:04, 24 July 2024

The London Underground has played host a number of brand activations - take-overs of Tube stations for marketing purposes, with stations renamed or the roundel manipulated to fit the brief.

1932[edit | edit source]

Arsenal[edit | edit source]

Takeover of Gillespie Road for nearby Arsenal football club. 31 October–present. All station signage, bar tiled frieze on both platforms.[1]

2015[edit | edit source]

Buxton Water[edit | edit source]

Takeover of Canada Water for the London Marathon. Station roundels, external totem and line diagrams. 26 April.[2]

2017[edit | edit source]

Webminster[edit | edit source]

Takeover of Westminster by Amazon AWS for their new London data centre. Station roundels, platform friezes and line diagrams. 12 January.[3]

2018[edit | edit source]

Gareth Southgate[edit | edit source]

Takeover of Southgate in honour of England football manager Gareth Southgate, following England's results in the 2018 World Cup. Station roundels. 16/17 July.[4]

2020[edit | edit source]

Picardilly Circus[edit | edit source]

Takeover of Piccadilly Circus for release of Amazon's Star Trek: Picard. Station roundels (recoloured and combined with Star Trek logo), platform friezes and line diagrams. 15/16 January.[5]

PlayStation 5[edit | edit source]

Multiple takeovers for the launch of Sony's PlayStation 5 console. 18/19 November.[6]

  • Oxford Circus - addition of 'squaredel', 'crossdel' and 'triangdel' lightboxes outside station; square, cross and triangle symbols added next to station roundels and on some line diagrams
  • Mile End - rename to Miles End (one roundel)
  • Lancaster Gate - rename to Ratchet and Clankaster Gate (one roundel)
  • West Ham - rename to Horizon Forbidden West Ham (one roundel)
  • Seven Sisters - rename to Gran Turismo 7 Sisters (one roundel)

2022[edit | edit source]

Green Planet[edit | edit source]

Takeover of Green Park's southbound Victoria line platform to promote the BBC's new Green Planet programme. Station roundels (recoloured to green), platform frieze and advertising boards. 10 January.[7]

2023[edit | edit source]

Burberry Street[edit | edit source]

Takeover of Bond Street station by Burberry for London Fashion Week. London Underground and Elizabeth line station. Station roundels (recoloured), exterior signage, platform friezes and line diagrams. 15-19 September[8]

2024[edit | edit source]

Fold Street[edit | edit source]

Takeover of Old Street station by Samsung to promote the new Galaxy Z Fold6 phone. At least some roundels and Northern line platform friezes renamed to "Fold Street". 24-28 July.[9][10][11]

References[edit | edit source]