London Underground brand activations: Difference between revisions
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The '''[[London Underground]]''' has played host a number of [[brand activations]] - take-overs of Tube stations for marketing purposes, with stations renamed or the [[roundel]] manipulated to fit the brief. | |||
==1932== | |||
===Arsenal=== | |||
Takeover of [[Gillespie Road]] for nearby Arsenal football club. 31 October–present. All station signage, bar tiled frieze on both platforms.<ref>http://www.thearsenalhistory.com/?p=12035</ref> | |||
==2015== | ==2015== |
Revision as of 01:02, 16 September 2023
The London Underground has played host a number of brand activations - take-overs of Tube stations for marketing purposes, with stations renamed or the roundel manipulated to fit the brief.
1932
Arsenal
Takeover of Gillespie Road for nearby Arsenal football club. 31 October–present. All station signage, bar tiled frieze on both platforms.[1]
2015
Buxton Water
Takeover of Canada Water for the London Marathon. Station roundels, external totem and line diagrams. 26 April.[2]
2017
Webminster
Takeover of Westminster by Amazon AWS for their new London data centre. Station roundels, platform friezes and line diagrams. 12 January.[3]
2018
Gareth Southgate
Takeover of Southgate in honour of England football manager Gareth Southgate, following England's results in the 2018 World Cup. Station roundels. 16/17 July.[4]
2020
Picardilly Circus
Takeover of Piccadilly Circus for release of Amazon's Star Trek: Picard. Station roundels (recoloured and combined with Star Trek logo), platform friezes and line diagrams. 15/16 January.[5]
PlayStation 5
Multiple takeovers for the launch of Sony's PlayStation 5 console. 18/19 November.[6]
- Oxford Circus - addition of 'squaredel', 'crossdel' and 'triangdel' lightboxes outside station; square, cross and triangle symbols added next to station roundels and on some line diagrams
- Mile End - rename to Miles End (one roundel)
- Lancaster Gate - rename to Ratchet and Clankaster Gate (one roundel)
- West Ham - rename to Horizon Forbidden West Ham (one roundel)
- Seven Sisters - rename to Gran Turismo 7 Sisters (one roundel)
2022
Green Planet
Takeover of Green Park's southbound Victoria line platform to promote the BBC's new Green Planet programme. Station roundels (recoloured to green), platform frieze and advertising boards. 10 January.[7]
2023
Burberry Street
Takeover of Bond Street station by Burberry for London Fashion Week. London Underground and Elizabeth line station. Station roundels (recoloured), exterior signage, platform friezes and line diagrams.[8]
References
- ↑ http://www.thearsenalhistory.com/?p=12035
- ↑ https://www.marketingweek.com/buxton-water-aims-to-build-awareness-as-it-becomes-the-first-brand-to-take-over-a-london-tube-station/
- ↑ https://www.standard.co.uk/news/london/tube-passengers-baffled-as-westminster-station-renamed-webminster-a3439156.html
- ↑ https://www.bbc.co.uk/news/uk-england-london-44844999
- ↑ https://www.cityam.com/picardilly-circus-tfl-renames-tube-station-to-celebrate-star-trek-launch/
- ↑ https://www.creativereview.co.uk/oxford-circus-playstation-symbols/
- ↑ https://www.thedrum.com/news/2022/01/10/green-park-station-becomes-green-planet-launch-attenborough-s-latest-bbc
- ↑ https://www.cityam.com/transport-for-london-renames-bond-street-burberry-street-and-the-internet-is-not-impressed/