London Underground brand activations: Difference between revisions
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The '''[[London Underground]]''' has played host a number of ''brand activations'' - take-overs of Tube stations for marketing purposes, with stations renamed or the [[roundel]] manipulated to fit the brief. | The '''[[London Underground]]''' has played host a number of '''''brand activations''''' - take-overs of Tube stations for marketing purposes, with stations renamed or the [[roundel]] manipulated to fit the brief. | ||
==1932== | ==1932== | ||
| Line 35: | Line 35: | ||
==2023== | ==2023== | ||
===Burberry Street=== | ===Burberry Street=== | ||
Takeover of [[Bond Street]] station by Burberry for London Fashion Week. London Underground and [[Elizabeth line]] station. Station roundels (recoloured), exterior signage, platform friezes and line diagrams. | Takeover of [[Bond Street]] station by Burberry for London Fashion Week. London Underground and [[Elizabeth line]] station. Station roundels (recoloured), exterior signage, platform friezes and line diagrams. 15–19 September<ref>https://www.cityam.com/transport-for-london-renames-bond-street-burberry-street-and-the-internet-is-not-impressed/</ref> | ||
==2024== | ==2024== | ||
===Fold Street=== | ===Fold Street=== | ||
Takeover of [[Old Street]] station by Samsung to promote the new Galaxy Z Fold6 phone. At least some roundels and Northern line platform friezes renamed to "Fold Street". | Takeover of [[Old Street]] station by Samsung to promote the new Galaxy Z Fold6 phone. At least some roundels and Northern line platform friezes renamed to "Fold Street". 24–28 July.<ref>https://x.com/kientan74/status/1816073140025352401</ref><ref>https://news.samsung.com/uk/folded-london-bus-stops-the-traffic</ref><ref>https://www.campaignlive.co.uk/article/samsung-renames-old-street-station-fold-street-foldable-phones-drive/1881967</ref> | ||
===PlayStation 30 years=== | |||
Takeover of a [[Victoria line]] [[2009 stock]] car to celebrate 30 years of PlayStation. Car 13039 of unit [[11039]]/[[11040|40]] retrimmed with exclusive PlayStation moquette and in-car adverts. 25 November–7 January.<ref>https://www.instagram.com/p/DCzN6ZmtIs2</ref> | |||
==References== | ==References== | ||
<references /> | <references /> | ||
Latest revision as of 15:43, 26 November 2024
The London Underground has played host a number of brand activations - take-overs of Tube stations for marketing purposes, with stations renamed or the roundel manipulated to fit the brief.
1932[edit | edit source]
Arsenal[edit | edit source]
Takeover of Gillespie Road for nearby Arsenal football club. 31 October–present. All station signage, bar tiled frieze on both platforms.[1]
2015[edit | edit source]
Buxton Water[edit | edit source]
Takeover of Canada Water for the London Marathon. Station roundels, external totem and line diagrams. 26 April.[2]
2017[edit | edit source]
Webminster[edit | edit source]
Takeover of Westminster by Amazon AWS for their new London data centre. Station roundels, platform friezes and line diagrams. 12 January.[3]
2018[edit | edit source]
Gareth Southgate[edit | edit source]
Takeover of Southgate in honour of England football manager Gareth Southgate, following England's results in the 2018 World Cup. Station roundels. 16/17 July.[4]
2020[edit | edit source]
Picardilly Circus[edit | edit source]
Takeover of Piccadilly Circus for release of Amazon's Star Trek: Picard. Station roundels (recoloured and combined with Star Trek logo), platform friezes and line diagrams. 15/16 January.[5]
PlayStation 5[edit | edit source]
Multiple takeovers for the launch of Sony's PlayStation 5 console. 18/19 November.[6]
- Oxford Circus - addition of 'squaredel', 'crossdel' and 'triangdel' lightboxes outside station; square, cross and triangle symbols added next to station roundels and on some line diagrams
- Mile End - rename to Miles End (one roundel)
- Lancaster Gate - rename to Ratchet and Clankaster Gate (one roundel)
- West Ham - rename to Horizon Forbidden West Ham (one roundel)
- Seven Sisters - rename to Gran Turismo 7 Sisters (one roundel)
2022[edit | edit source]
Green Planet[edit | edit source]
Takeover of Green Park's southbound Victoria line platform to promote the BBC's new Green Planet programme. Station roundels (recoloured to green), platform frieze and advertising boards. 10 January.[7]
2023[edit | edit source]
Burberry Street[edit | edit source]
Takeover of Bond Street station by Burberry for London Fashion Week. London Underground and Elizabeth line station. Station roundels (recoloured), exterior signage, platform friezes and line diagrams. 15–19 September[8]
2024[edit | edit source]
Fold Street[edit | edit source]
Takeover of Old Street station by Samsung to promote the new Galaxy Z Fold6 phone. At least some roundels and Northern line platform friezes renamed to "Fold Street". 24–28 July.[9][10][11]
PlayStation 30 years[edit | edit source]
Takeover of a Victoria line 2009 stock car to celebrate 30 years of PlayStation. Car 13039 of unit 11039/40 retrimmed with exclusive PlayStation moquette and in-car adverts. 25 November–7 January.[12]
References[edit | edit source]
- ↑ http://www.thearsenalhistory.com/?p=12035
- ↑ https://www.marketingweek.com/buxton-water-aims-to-build-awareness-as-it-becomes-the-first-brand-to-take-over-a-london-tube-station/
- ↑ https://www.standard.co.uk/news/london/tube-passengers-baffled-as-westminster-station-renamed-webminster-a3439156.html
- ↑ https://www.bbc.co.uk/news/uk-england-london-44844999
- ↑ https://www.cityam.com/picardilly-circus-tfl-renames-tube-station-to-celebrate-star-trek-launch/
- ↑ https://www.creativereview.co.uk/oxford-circus-playstation-symbols/
- ↑ https://www.thedrum.com/news/2022/01/10/green-park-station-becomes-green-planet-launch-attenborough-s-latest-bbc
- ↑ https://www.cityam.com/transport-for-london-renames-bond-street-burberry-street-and-the-internet-is-not-impressed/
- ↑ https://x.com/kientan74/status/1816073140025352401
- ↑ https://news.samsung.com/uk/folded-london-bus-stops-the-traffic
- ↑ https://www.campaignlive.co.uk/article/samsung-renames-old-street-station-fold-street-foldable-phones-drive/1881967
- ↑ https://www.instagram.com/p/DCzN6ZmtIs2